HOW DO YOU MAKE A BAG DANCE?

The convertible handbags of the label ZOÉ LU can be modified in their styles using zippers on the flaps. With the help of stop motion animation, we breathe life into the bags, showcasing their functionality. With seven advertising clips and social media content, we have been supporting the handbag label ZOÉ LU almost from the very beginning.

Concept, Direction, Set Design and Animation: Eva Bienert, Max Mörtl / Client: Zoé Lu