Creativity Edition

Direction & Animation: Max Mörtl / Music & Sound Design: Julian Terbuyken / Design Studio: Juno / Client: Arctic Paper

WHERE AND WHEN DO PEOPLE HAVE THE BEST AND MOST CREATIVE IDEAS?

When did Picasso paint most freely? Where are the places we come up with truly good ideas? Munken, probably the best-known natural paper manufacturer in Europe, has been dealing with questions like these for a long time, tirelessly looking for the power of the creative spirit at its highest level. With Munken’s newly developed cube sculptures made of uncoated natural paper, the company is taking a clear stand together with the design studio Juno and everyone who shares its idealism: Truly relevant ideas that change our world are worth 100% of our performance. But what sparks creativity and what do creative people need? This is a very individual issue, but you’ll find a few answers in this film.