Talking about a taboo without offending?

Female genital mutilation is still a major problem. Worldwide, a girl is circumcised every 11 seconds. In Germany alone, there are around 104,000 victims (2022, Terre Des Femmes).

In cooperation with the TABU specialist center of the Diakonie Altholstein, a campaign on FGM/C was created. The exchange with TABU’s group of affected people was a great enrichment for the work. Working with a reduced visual language without stereotypes enables a culturally sensitive approach to the topic. The use of metaphors helps to make the difficult subject easier to understand.

The campaign is available in 16 languages.

Concept, Directing, Design and Animation: Eva Bienert, Max Mörtl, Robert Löbel / Client: TABU, Diakonie Altholstein