Where and when do people have the best and most creative ideas?

When did Picasso paint most freely? Where are the places we come up with truly good ideas? A sheet of paper is often the beginning of a creative process. Munken, known for the finest natural paper, has set out in search of the origins of creativity with the “Creativity Edition”.

The stop-motion animation also starts with a flat sheet of paper from which three-dimensional block sculptures emerge. The movement of the paper and the sound design create associations that take you into another world without abandoning the clear and reduced visual language.

Direction & Stop Motion Animation: Max Mörtl / Music & Sound Design: Julian Terbuyken / Concept & Design Studio: Juno / Client: Munken, Arctic Paper