Ice Cube
Wouldn't it be nice to have a drink that mixes itself on hot summer days?
With this commercial for the Sicilian ice cube manufacturer ICE CUBE we had to be quick so that the ice didn't melt between our fingers. By using real ice replacements of different sizes, we were able to transform the shapes of the cubes during animation.
Directed by Max Mörtl & Van Hagen / Concept: Jochen Hirschfeld / Stop motion animation: Max Mörtl / Music and Sound Design: Julian Terbuyken / Client: Ice Cube
Making of
Ice Cube
Wäre doch toll, wenn sich an heißen Sommertagen dein Drink einfach von selbst mixen würde, oder?
Ice starts the Party. Let’s get cool… with Premium Ice from Sicily. Ice starts the Party. Let’s get cool… with Premium Ice from Sicily.
Director's Cut
Directed by Max Mörtl & Van Hagen
Concept: Jochen Hirschfeld
Stop motion animation: Max Mörtl
Music and Sound Design: Julian Terbuyken
Client: Ice Cube
