Hypnoästhetik
WHAT MAKES US TAKE A SECOND LOOK?
Hypnoaesthetics is a hypnotic form of staging that addresses the subconscious mind. It finds application in marketing, retail, and architecture. In this interview, the expert Dr. Christian Mikunda, delves into the workings of hypnoaesthetics, unveiling its diverse mechanisms. For instance, attunement works as a method of emotional harmony, while art priming influences our behavior through pre-staged experiences. Speaking about destabilization, Mikunda says, "Controlled confusion briefly opens your soul, like a splash of cold water, prompting you to take a second look."
To visually capture this series of interviews, we have created a range of captivating animation sequences.
Concept, Directing, Design, Setbuilding and Animation: Eva Bienert, Max Mörtl / Interview, Production: Matthias Hendrickx-Fischer
#17
Enhancing a brand with the secret script
""First you try to find out the secret script according to which the brand already works: the so-called brand script, the script in your head. Once you have identified that, it's much easier. Then you know what to look for."
Dr. Christian Mikunda
#17
Enhancing a brand with the secret script
""First you try to find out the secret script according to which the brand already works: the so-called brand script, the script in your head. Once you have identified that, it's much easier. Then you know what to look for."
Dr. Christian Mikunda
MAKING OF
